The Boston Celtics 2024 championship banner isn't the only new addition coming to the TD Garden this season. The home of the Celtics and Bruins is also introducing new amenities, reimagined retail options and of course, new food and beverage selections.
Here's a closer look at some of what you can expect to see:
Season highlights
- Celtics Banner 18 Raising – The Celtics will start the new NBA season on Thursday, Oct. 22 by raising their 2024 championship banner before facing off against the New York Knicks. For the latest updates on the Celtics' banner-raising event, visit www.celtics.com.
- Bruins Centennial Celebration – The Bruins are set to host the club’s Centennial Game against the Montreal Canadiens on Sunday, Dec. 1. This special event will celebrate the 100th anniversary of the Bruins’ inaugural matchup against the Montreal Maroons, which took place on Dec. 1, 1924. Fans can look forward to a special pregame ceremony, limited-edition merchandise, and additional festivities in celebration of this incredible milestone. Limited tickets are still available for the Centennial Game. Interested fans can visit www.bostonbruins.com/Ticketmaster to purchase.
New Boston Garden Society amenities
Boston Garden Society, TD Garden's premium seating space, will have some new amenities and offerings opening this fall, including:
- Society Sips – Located on the 500-suite level and accessible to all Boston Garden Society members on Levels 5 and 6, this bar will feature signature cocktails, premium spirits, as well as a selection of beer and wine.
- Provisions MRKT – A new, upscale market offering canned beverages, packaged snacks, and hot meals for those on the go. Featuring Mashgin AI-powered self-checkout for a touchless, line-free, food and beverage experience.
- ShopSociety – A specialty retail space showcasing premium brands, exclusive collaborations, and pop-up events for members only. This stand will also provide customization options for products purchased on-site.
New food and drink options
TD Garden says it boasts the widest range of food and beverage options of any arena in New England, and this season, Sportservice, the food and beverage operator owned by Delaware North, is set to elevate the culinary experience for fans even further with these new offerings:
- New Vegan Options – Savor the bold flavors of a vegan rice bowl or a vegan mango bar. Available at Redemption Grill (Level 4, Loge 2 & Level 7, Section 302).
- Flamin’ Hot Mangonada – Smooth mango sorbet, drizzled with zesty chamoy sauce, a sprinkle of Tajin seasoning, topped with Flamin’ Hot Cheetos. Perfect for those who crave sweet, spicy and savory in every bite! Available at the Frito Lay Test Kitchen (Level 4, Loge 15).
- Cool Ranch Chicken Bacon Nachos – Crispy cool ranch nacho chips layered with chicken, crispy bacon, topped with creamy ranch dressing, fresh Pico de Gallo and queso. Available at the Frito Lay Test Kitchen (Level 4, Loge 15).
- Elote Walking Taco – Roasted Street corn topped with cotija cheese, queso, your choice of protein, fresh cilantro, shredded lettuce, Pico de Gallo, sour cream, and a zesty lime wedge. Available at the Frito Lay Test Kitchen (Level 4, Loge 15).
- El Jefe Burger – Double beef patty burger topped with creamy queso, zesty chipotle aioli, avocado, Pico de Gallo, and grilled jalapeños. Available at Big Bad Burger (Level 4, Loge 8 & Level 7, Section 311).
- Mango Habanero Wings – Crispy wings tossed in a sweet mango and fiery habanero sauce, served with pineapple salsa. Available at Garden Grill (Level 4, Loge 8/9).
- Hot Honey Pizza – Perfectly baked pepperoni pizza drizzled with Mike’s Hot Honey for a sweet and spicy kick to elevate this classic favorite. Available at all Sal’s Pizza locations on Levels 4 & 7.
- Chicken Enchilada Soup – A hearty blend of tender chicken, rich enchilada sauce, and vibrant spices, served alongside a side of fluffy cornbread and topped with fresh jalapeños for an extra kick. Available at Boston Common (Level 4, Loge 9).
Corona, Truly and Dom's Steak Tips partnerships
- Corona Market: Located at Loge 4 on Level 4, the newly rebranded Corona Market at TD Garden has expanded to enhance the fan experience with a variety of offerings. This vibrant marketplace features local flavors, grab-and-go options, and self-checkout.
- Truly Market: Located at Loge 19/20 on Level 4, the newly expanded Truly Market at TD Garden offers a selection of beverages, including beers, seltzers, and non-alcoholic options, with self-checkout kiosks.
- Dom’s Steak Tips: TD Garden is excited to serve Dom's Steak Tips – a local favorite – right in the arena! Available for in-suite ordering on Boston Garden Society (Levels 5 & 6).
New retail options
- RFID Checkout: TD Garden has enhanced the shopping experience with RFID technology, making it easier to grab your favorite gear at the ProShop powered by ’47. This season, the ProShop powered by ’47 has introduced two new RFID-powered self-service checkout kiosks integrated into the main checkout queue. Shoppers simply hand their items to an associate, who places them in a bin, verifies that everything is correct, and then processes the payment at the POS terminal.
- Boston ProShop Authentics: Bruins Authentics is the official game-used, team-issued, and team stock memorabilia of the Boston Bruins. Bruins Authentics items come straight from the locker room and ice, allowing fans to own a piece of Bruins history. Bruins Authentics is sold exclusively at the ProShop powered by ’47 and www.bostonproshop.com, the official team store of the Boston Bruins.
- SHOPBOS: This season, TD Garden is offering exclusive collections featuring brands like lululemon, Municipal, Brodenim, Peace Collective in-arena at all ShopBOS locations. Fans can also gear up with Fanatics jerseys, available in three styles: the Authentic Pro, mirroring the exact specifications worn by players for hardcore collectors; the Premium, offering a more tailored fit for passionate supporters; and the Breakaway, designed for everyday fans who want to show their team spirit comfortably.
