The Business of Spartan Obstacle Races

We take a look at the business of Spartan obstacle races, complete with barbed wire crawls, rope climbing, running and much more. Mike Lunardelli, the VP of merchandising for Spartan, says anyone can do these races. But it’s more of a millennial thing. He explains why a 10k just isn’t cutting it for a newer generation. There are even efforts underway to make the Spartan obstacle race an Olympic event.